I took some classes in college about marketing. Though I never went real far in college I learned some stuff. This being said:
In light of the fact that Fender has a Stratocaster, Eric Clapton edition, doesn't it make sense to market an edition of the Telecaster as Jimmy Page or Keith Richards? George Harrison was also known to prefer this guitar. For that matter, "The Boss" Bruce Springsteen also preferred this guitar.
Lawn Care Professional with an interest in:
Music, Fender Guitars, Space, Computers, Cats, Cooking, Turf, Grass, Wine, slow cars and yes even fishing...
and a large list of other subjects.
Though I am a pirate I do have a career